The Book, made in Romania…
Pentru prima data in Romania nume de mare greutate printre care Brioni, Christian Dior, Comme des Garcons, By Malene Birger, Clive Christian si Limoges se supun indrumarilor lui Stefan Cosma, dar si cerintelor lui Maurice Munteanu si ale lui Radu Chindris. THE BOOK este un proiect initiat si coordonat de Madeleine Florescu si Radu Potolea, prin compania Madison Rand Promotions care controleaza si parfumeriile Madison. Madeleine Florescu considera ca: “Am experienta succesului acestor publicatii, cum ar fi cele ale Neiman Marcus, Bergdorf Goodman si Barneys, si mi s-a parut extraordinar sa putem realiza versiunea noastra, impreuna.”
Proiectul THE BOOK este sustinut si de JTI Romania, compania ce reprezinta segmentul de lux din Romania prin marca de tigarete Sobranie si programul SL – Touch of Luxury. “tigaretele Sobranie, create initial pentru aristocratia si elita europeana, au fost adesea denumite “cele mai luxoase tigarete din lume”, rafinate si elegante, Sobranie reprezinta gustul luxului, inca din 1879. SL – Touch of Luxury este un mod de viata, un simbol al statutului social si o garantie a prestigiului, iar implicarea JTI Romania in lansarea THE BOOK este expresia valorii si anvergurii acestui demers.
THE BOOK – Winter 2009/2010 include:
Casa Frumoasa (Brioni, Santoni, Scabal, Lorenzini, Loro Piana)
Victoria 46 (Christian Dior, Lanvin, Yves Saint Laurent, Balenciaga, Roberto Cavalli, Balmain, Alexander McQueen, Stella McCartney, Givenchy, Phillip Lim, Matthew Williamson, Jitrois, Current Elliot)
J.Kristensen (Blumarine, Brioni, Alberta Ferretti)
Day&Night (Dsquared, Juicy Couture, Phillip Lim, 2812 by Sienna Miller, Paul&Joe, Marc by Marc Jacobs, MCQ by Alexander McQueen, DKNY Jeans, Love Moschino, J Brand)
The Mews (Zoe&Morgan, Heimstone, By Malene Birger, erva, american retro, 18th Amendment, MIH Jeans, “Chemins Blancs”, Digby & Iona , Citrine By the Stones, William Rast, Bien Fee Pour Toi, Labour of Love, bas&sh, Chie Mihara, By Victoria Beckham)
Entrance (Comme des Garcons, Marithe & Francoise Girbaud, Giuliano Fujiwara, Obscur, Ivan Grundahl, Syngman Cucala, M’ojo Risin)
Madison-luxury perfumery (Clive Christian, Creed, Annick Goutal, By Kilian, Carthusia, Officina Santa Maria Novella, Nasomatto, Agraria San Francisco, Bond No. 9, Parfumerie Generale, Byredo, Comme des Garcons, The HypeNoses, Nez a Nez)
Korloff (Korloff)
La Maison (Pierre Frey, Moissonnier, Marie’s corner, Mis en Demeure, Elitis, Cole and Son, Porta Romana, Ochre, Le Lievre by Kenzo)
Simona (Sia, Kosta Boda, Alessi, Orrefors, Descamps, Limoges, Medard de Noblat)
Gourmandise (Bolinger, Chateau Margot, delicacies, fine wines)
Chambers’n’Charm (9 room boutique hotel-Brasov)
Pommery ( Champagne: Pommery Brut Royal, Pommery Brut Rose, Pommery Cuvee Louise Vintage )
Porsche
Visa Platinum (Banca Transilvania)
